Day 1
Tell us what you like.
A working session where we walk you through dozens of high-end brands and learn what you like and what you don’t. You react, we take notes, and we talk through your business and who you compete with.
Build a brand people take seriously.
A brand studio for startups and small businesses.
Your new brand and website, in about a month.
Agencies want $50K and months
Too early for a real brand
The site’s fine for now
AI can make us something
We’ll fix it next quarter
Stop sending people to a brand
you’re not proud of.
Customers, investors, and new hires all check your site before they talk to you. Most of them decide in seconds whether to take you seriously.
What we do
We study the world’s best brands
and build yours from
what makes them work.
A brand looks expensive because of a handful of good decisions about type, color, layout, and voice. We make those decisions for your business, then carry them through everything you put in front of people, down to the website.
How it works
Here’s exactly what the month looks like.
It starts with the brands you like and ends with a new brand, a new website, and the assets you’ll use every day. Most clients spend about four hours with us across the whole month.
Week 1
Pick a direction.
We send three brand directions, each a different look for your business, and walk you through them. Pick one, or tell us what’s off and we build another.
Weeks 2 to 4
We build your brand and site.
We build the complete brand around the direction you picked and carry it through your site and everything else your team uses. Two rounds of changes, then 30 days of fixes after launch.
Pricing
A brand that looks expensive,
without being expensive.
We’ve studied what makes a $200,000 brand look the way it does. Most of it is a handful of decisions, and we make them with you.
Brand and website sprint
Strategy, identity, and the website, in one engagement.
Book a start date ↗
Money back if you’re not happy.
Thirty days of fixes. Every file yours.
Start today, and it’s live by next month.
Strategy
- Competitive analysis
- Brand positioning
- Messaging
- Tone of voice
Identity
- Logo and wordmark
- Color and typography
- Photography direction
- Brand guidelines
Website and launch kit
- Your website, built
- Presentation template
- Social templates
- LinkedIn banners
- Business cards
Brand teardown
Free, a 30-minute callWe review your site before the call, then walk you through what’s working, where you’re losing trust, and what to fix first.
Get a free brand teardown ↗You leave with
- Where you’re losing trust
- The fixes that matter most, in order
- A quote and dates, if you want us to build it
No site yet? We review your name, your plans, and the competitors your customers will compare you to. On Google Meet, nothing to sign.
Add-ons
- Full pitch deck, written and designed
- Expanded social kit
- Motion graphics
- Swag design
What is the free brand teardown?
Thirty minutes on Google Meet. We review your site before the call, then walk you through what’s working, where you’re losing trust, and the fixes that matter most, in order. No site yet? We review your name, your plans, and the competitors your customers will compare you to. If you want us to build it, you leave with a quote and dates.
How much of my time does it take?
About four hours across the month. A working session on day one, a walkthrough of the directions in week one, a walkthrough of the finished brand and site, and feedback by text or email in between.
Is the website included?
Yes. A new brand on an old website does nothing for you, so we build both.
Can I do just the brand?
Yes, in about two weeks. Ask on the call.
Who does the work?
Kevin DePopas designs every brand and site himself. He ran growth at Demand Curve and go-to-market at brand.ai before starting DEPOPAS.
Can I get a brand like this with AI?
You can get something passable, and it will look AI-made. AI brands share the same type, the same layouts, and the same gradients, so people read them as AI in seconds, which is the opposite of the point. A designer with taste decides what your brand should be. You could cut your own hair, too. Most people have a reason they don’t.
What if I don’t like any of the directions?
Tell us what’s off, and we build another direction we think you’ll like. It’s included.
What if I’m not happy with the finished brand?
You get your money back.
Can I get my brand and website faster?
Yes. If you need it sooner, we can expedite. If you need longer, the dates move with you.
How does this compare to an agency?
The average branding project costs $71,652 and takes about eight months, and most run $10,000 to $50,000 (Clutch, September 2026). The website is usually a separate project after that. Ours is about a month, website included. Cheaper options exist, and they tend to look like it.
Can you keep my name or logo?
Yes. Tell us what has to stay and the directions are built around it.