I'm Kevin DePopas. I build brands, campaigns, and go-to-market strategies for startups.

Founder turned GTM and growth leader. I’ve spent the last decade taking products from vague idea to clear positioning, live campaigns, and real revenue.

Expertise

Where I do my best work

I work with early and growth stage teams that need help turning a product into a clear story, focused go-to-market plan, and sustainable growth engine.

 

Founder

I’m an owner at heart. I take ideas from zero to one by validating with real customers, running lean tests, and turning early signal into traction.

Team Builder

I build teams that understand their goals and feel safe speaking up. Clear expectations, honest feedback, and some fun built in.

Product & Story

I turn complex products into simple stories, from positioning and copy, to pricing, sales decks, marketing assets, and content.

GTM & Sales

I’ve owned the full revenue stack, from first outbound sequence to signed enterprise deals. I sell by adding value at every turn.

Backed BY

Teams I’ve Built With

I have worked with and been backed by organizations like Techstars, Kickstart, Deloitte, and UNC. They shaped how I think about companies, people, and craft.

about ME

Always Eager To Learn, Never Afraid To Grow​

Chapel Hill grad. Former consultant at Deloitte. Techstars founder who learned the hard parts of building a company. GTM lead at an AI security startup. Chief Growth Officer at a B2B media company serving 100k+ founders. 

The through-line: I sit at the intersection of product, story, and revenue, helping teams move from an idea to something that works in the real world.

PERSPECTIVES

Musings and Learnings

Perspectives that reflect my ever-evolving worldview, from startup insights to life philosophies.